Nixon were founded by Chad DiNenna & Andy Laats in 1997 with a small line of custom built, team designed watches with a focused distribution of skate, surf & snow shops. Laats was a mechanical engineer with a bachelor's degree, whose previous employer of six years includes the snowboarding giant Burton Snowboards.
Nixon expanded into accessories and soft goods in 2000 including a range of fashion and function conscious Nixon headphones with both on ear & ear bud styles. Their most popular headphones include, The Wire, The Nomadic, The Trooper and The Whip. They've continued to grow in over 30 countries releasing groundbreaking designs for their hardcore customer base.
In their own words: "We make the little shit better. The stuff you have that isn't noticed first, but can't be ignored. We pay attention to it. We argue about it. We work day and night to make the little shit as good as it can be, so when you wear it, you feel like you've got a leg up on the rest of the world."